'''Paulista''' and '''Jardins''' are a region of neighboorhoods in Sao Paulo.

Understand

The backbone of Sao Paulo is 2.8 kilometers long and was named in honor of the proud Sao Paulo state inhabitants, the Paulistas. Located on the top of a ridge, Paulista Avenue is flat, wide and full of business life. It connects the neighborhoods of Paraiso and Consolacao, while separating the upscale Jardins neighborhood from the more relaxed and alternative Bela Vista and Consolacao. Its city blocks bring together the wealth of FIESP (the Sao Paulo Industries Federation, which is housed in a strangely-built wide and unevenly boxed grey building), the Museu de Arte de Sao Paulo --the largest collection of European paintings in Latin America, the gardens of Casa das Rosas and Trianon park, modern skyscrapers, the cultural exhibitions at Centro Itau, entertainment at the Teatro Brasileiro de Comedia, learning at the Sao Luis College and school, the Santa Catarina hospital, the Instituto Pasteur immunization center, the Eastern Orthodox architecture of the Sao Paulo Metropolitan Syrian Cathedral, and the hustle and bustle of those who are late for the movies.

If you decide to go down on Augusta towards river Pinheiros, you will find a sea of side streets named after countries of Europe and the Americas, in which elegant houses of the super rich sit still. They are the sections of Jardim Europe and Jardim America, with the busy and upscale Rua Estado Unidos --United States Street--. and the elegant avenida Brasil, with the colonial style Our Lady of Brasil church. With high gates and and walls, the mansions may be handsomely built, but the sections are for the most part boring, with no humans in sight. Pinheiros e Vila Madalena further down, will be more down to earth with beer houses, restaurants, churrascarias, furniture and mattress stores, besides language schools like the Goethe Institute, shopping malls and the Saturday book, arts & crafts and food fair on Benedito Calixto square. Calixto paitings can be found in the Calvario church in the area, as well as Nossa Senhora do Carmo basilica in Liberdade downtown.

Get in

  • Stations '''Consolacao''', '''Trianon-Masp''' and '''Brigadeiro''' of Line 2 - Green of Metro and future stations '''Paulista''' and '''Oscar Freire''' of line 4 - Yellow.
  • Stations '''Hebraica-Reboucas''' and '''Cidade Jardim''' of line 9 - Esmerald.
  • Buses that passes on avenues Paulista, Reboucas, Brasil, Brigadeiro Faria Lima e Brigadeiro Luis Antonio.
  • See

    Constructions and buildings

  • '''Gazeta Bulding''', Av. Paulista, 900.
  • '''FIESP building''', Av. Paulista, 1313.
  • '''Belvedere Trianon''', behind MASP.
  • '''Monumento as Bandeiras''', by Victor Brecheret, on Parque Ibirapuera, by Av. Brigadeiro Luis Antonio.
  • '''Casa Bola''', Rua Amauri, 167, near Av. Brigadeiro Faria Lima.
  • Parks

  • '''Parque Trianon''', Avenida Paulista. Metro station Trianon-MASP of line 2 - Green.
  • Museums/Cultural Centers/Galleries

  • '''MASP - Sao Paulo Museum of Art''', Av. Paulista 1578, Bela Vista. Nearest Metro station Trianon-MASP. Phone ''11'' 251-5644. Hours Tue-Sun 11am-6pm. R$15/R$7 (student).[http://www.masp.art.br] Displays a collection of works ranging from the Renaissance to Contemporary Modern. Visitors walk through rows of paintings that are hung from the ceiling. There is a restaurant in the lower ground floor.
  • '''Itau Cultural''', Avenida Paulista, 149, - Tel: ''11'' 2168-1776.
  • '''Museu da Casa Brasileira''', Avenida Brigadeiro Faria Lima, 2.705, tel. ''11'' 3032-3727.
  • '''Casa das Rosas''', Avenida Paulista, 37 - Paraiso, tel. ''11'' 3285-6986.
  • '''Centro Cultural Sao Paulo''', Rua Vergueiro, 1000. Nearest Metro station Vergueiro. Hours Mon 10am-7pm, Tue-Sun 10am-8pm. Free, although some activities may require a fee entrance.
  • '''MIS - Museu da Imagem e do Som''', Avenida Europa, 158. Museum of imagem and sound.
  • '''MuBE - Museu Brasileiro da Escultura''', Avenida Europa , 218, tel. ''11'' 3081-8611. Brazilian museum of sculpture.
  • '''Galeria Vermelho''', Rua Minas Gerais, 350, tel. ''11'' 3257-2033.
  • '''Galeria Luisa Strina''', Rua Oscar Freire, 502, tel. ''11'' 3088-2471.
  • '''IQ Art Galeria''', Rua Melo Alves, 294, tel. ''11'' 3062-8813. 2a, 19h as 2h; 3a a 6a, 12h as 2h; sabados e domingos, 13h as 2h.
  • Fairs

  • '''Feira de Antiguidades do MASP''', sundays.
  • '''Feirinha do Bixiga''', Rua 13 de Maio with Av. Rui Barbosa, sundays. Antiques and clothing.
  • '''Feira Livre''', Rua Barao de Capanema, Thrusdays; Rua Cap. Pinto Ferreira (trav. Brig. L. Antonio), fridays; alameda Lorena, between Augusta and Haddock, sundays.
  • Theaters

  • '''Teatro Augusta''', Rua Augusta, 943, tel. ''11'' 3151-4141. [http://www.teatroaugusta.com.br/default.asp]
  • '''Teatro Popular do SESI''', Av. Paulista, 1313, ''11'' 3284-3639.
  • '''Teatro Procopio Ferreira''', Rua Augusta, 2823. [http://www.teatroprocopioferreira.com.br/index.htm]
  • '''Teatro Renaissance''', Alameda Santos, 2233, tel. ''11'' 3188-4151. [http://www.teatrorenaissance.com.br/]
  • Do

  • Walk on '''Paulista avenue''' from one end to the other. Aside from all the museums and art galleries, the diversity of the crowd is an attraction on itself.
  • Check out the Ferraris, Bentleys and Lamborguinis on '''Avenida Europa'''.
  • Go to a bar or nightclub on '''Rua Augusta'''.
  • Find out if '''Frei Caneca street''' is out of the closet.
  • Watch an Eastern European movie on '''Espaco Unibanco'''.
  • Lose yourself on the labirint of streets on '''Jardim Europa''' and '''Jardim America'''.
  • Try Feijoada, a traditional brazilian dish made of black beans and pork meat, on the famous '''Bolinha''' restaurant.
  • Buy

  • '''Center 3''', corner of avenue Paulista and Augusta street. [http://www.shoppingcenter3.com.br/]
  • '''Conjunto Nacional''', corner of Paulista and Augusta, Jardins. [http://www.ccn.com.br/]
  • '''Erah''', Alameda Lorena, 1975, tel. ''11'' 3086-2715. [http://www.erah.com.br/]
  • '''Granado''', Rua Haddock Lobo, 1353, tel. ''11'' 3061-1080. http://www.granado.com.br/home/Default.aspx]
  • '''Nespresso''', Rua Padre Joao Manuel, 1164, tel. ''11'' 3064-9974. [http://www.nespresso.com/precom/home_br_br.html?&nedlogin= ]
  • '''Rua Augusta''', street stores.
  • '''Rua Oscar Freire''', high end street stores such as Versace, Chanel and Dior. [http://www.ruaoscarfreire.com.br/]
  • '''Shopping Frei Caneca''', Rua Frei Caneca, 569, tel. ''11'' 3472-2000. [http://www.freicanecashopping.com.br/].
  • '''Shopping Eldorado''', Avenida Eusebio Matoso x Avenida Reboucas. [http://www.shoppingeldorado.com.br/]
  • '''Shopping Iguatemi''', Avenida Brig. Faria Lima, 2232, tel. ''11'' 3816-6116. [http://www.iguatemisaopaulo.com.br/]
  • '''Shopping Paulista''', Rua Treze de Maio, 1947, tel. ''11'' 3191-1100. [http://www.shoppingpaulista.com.br/]
  • Eat

    Budget

  • '''Cedro do Libano''', Rua Pamplona, 1701, tel. ''11'' 3887-3546. Lebanese food.
  • '''Gopala''', Rua Antonio Carlos, 413 e tambem no no 429, tel. ''11'' 3283-3867. Lactovegetarian. [http://www.gopalaprasada.com.br/gopala.php]
  • '''L'Osteria do Piero''', Alameda Franca, 1509, tel. ''11'' 3085-1082. Italian restaurant. Oversized dishes. [http://www.losteriadopiero.com.br/]
  • '''Pedaco de Pizza''', Rua Augusta, 1463 (towards downtown) and 2931 (Jardins).
  • '''Sujinho''', Consolacao and Maceio. BBQ till 4AM. [http://www.sujinho.com.br/]
  • Mid-range

  • Bella Paulista. ua Haddock Lobo, 354. '11'' 3214-3347. ttp://www.bellapaulistaonline.com.br/. pen 24/7. A delicatessen/diner-style store and restaurant, with great food, friendly and efficient service, and good atmosphere. Always busy. They have sandwiches, steaks, croissants, soups, yoghurt, coffee, beer. A steak costs R$20.
  • '''Almanara''', Rua Oscar Freire, 523, tel. ''11'' 3085-6916. Lebanese. [http://www.almanara.com.br/]
  • '''Amsterdam Bistro Cafe''', Rua Dr. Melo Alves, 506, ''11'' 3061-1676.
  • '''Arabia''', Rua Haddock Lobo, 1397, tel. ''11'' 3064-4776. Lebanese. [http://www.arabia.com.br/breve/]
  • '''Art'n Pizza''', Rua da Consolacao, 3288, tel. ''11'' 3061-2222.
  • '''Bolinha''', Av. Cidade Jardim, 53, tel. ''11'' 3061-2010. Feijoada. [http://www.bolinha.com.br/novo/ptg/index.php]
  • '''Cristallo''', Rua Oscar Freire, 914, tel. ''11'' 3082-1783. Snacks [http://www.cristallo.com.br/NBI/per/INI/default.asp]
  • '''Galeria dos Paes''', Rua Estados Unidos, 1645, tel. ''11'' 3064-5900. Chic pastry and market. [http://www.galeriadospaes.com.br/]
  • '''Haagen-Dazs''', Rua Oscar Freire, 900, tel. ''11'' 3062-1099. Ice cream.
  • '''Havanna Cafe''', Bela Cintra com Tiete, tel. ''11'' 3082-5722. [http://www.havanna.com.br/]
  • '''Kayomix''', Rua da Consolacao, 3215, tel. ''11'' 3082-2769. Japanese. [http://www.kayomix.com.br/]
  • '''Lanchonete da Cidade''', Alameda Tiete, 110, tel. ''11'' 3086-3399. Hamburger. [http://www.lanchonetedacidade.com.br/index2.html]
  • '''La Vie en Douce''', Consolacao com Tiete, tel. ''11'' 3088-7172. Candies, chocolats, eclaires. [http://www.lavieendouce.com.br/]
  • '''L'Open''', Alameda Itu, 1466, tel. ''11'' 3060-9013. Gay restaurant.
  • '''Mestico''', Rua Fernando de Albuquerque, 277, Consolacao, tel. ''11'' 3256-3165. [http://www.mestico.com.br/]
  • '''Nagayama''', Rua da Consolacao, 3397, tel. ''11'' 3064-0110. Japanese.
  • '''Nakasa Sushi''', Rua da Consolacao, 3147, tel. ''11'' 3064-0970. [http://www.nakasasushi.com.br/]
  • '''Oba''', Rua Dr. Melo Alves, 205, tel. ''11'' 3086-4774.
  • '''Piola''', Alameda Lorena, 1765. Pizza.
  • '''Ritz''', Alameda Franca, 1088, tel. ''11'' 3088-6808
  • '''Rockets''', Alameda Lorena, 2090 (corner with Melo Alves st.), tel. ''11'' 3061-1676. Hamburguer etc. [http://www.rockets.com.br/]
  • '''Sophia Bistro''', Rua da Consolacao, 3.368, tel. ''11'' 3081-7698.
  • '''Sushi-Kiyi''', Rua Tutoia, 223, tel. ''11'' 3887-9148.
  • '''Tostex''', Rua Haddock Lobo, 949, tel. ''11'' 3898-1265. [http://www.tostexpraia.com.br/]
  • Splurge

  • '''D.O.M''', Rua Barao de Capanema, 549, tel. ''11'' 3088-0761. Owned by awarded chef Alex Atala.
  • '''East''', Alameda Jau, 1303, tel. ''11'' 3081-1160. Asian cuisine.
  • '''Fasano''', Rua Vitorio Fasano, 88, tel. ''11'' 3062-4000. A Sao Paulo classic.
  • '''Le Vin Bistro''', Alameda Tiete, 184, tel. ''11'' 3081-3924; reservation until 8:30pm.
  • '''Figueira''', Rua Haddock Lobo, 1738, tel. ''11'' 3087-1399.
  • '''Spot''', Alameda Ministro Rocha Azevedo, 72, tel. ''11'' 3283-0946. To eat, see and be seen.
  • '''Vento Haragano''', Avenida Reboucas, 1001, tel. ''11'' 3083-4265. Gaucho BBQ. [http://www.ventoharagano.com.br/]
  • Drink

  • '''A Loca''', Rua Frei Caneca, 916, tel. ''11'' 3159-8889. Underground/gay club and a city classic. [http://www.aloca.com.br/]
  • '''Amsterdam''', Rua da Consolacao, 2731, tel. ''11'' 3082-3840. Bar and restaurant.
  • '''Bar Balcao''', Rua Dr. Melo Alves, 150, tel. ''11'' 3063-6091. The crowd is a mix of journaists, PRs and people of the Communications area.
  • '''Bar da Dida''', Rua Dr. Melo Alves, 98. Sidewalk ''boteco''.
  • '''Bar Geni''', Rua Bela Cintra, 539, tel. ''11'' 3129-9638.
  • '''Boca Club''', Rua Augusta, 902, tel. ''11'' 3459-7010.
  • '''Clube Sarajevo-Kossovo''', Rua Augusta, 1385, tel. ''11'' 3266-0189.
  • '''Clube Vegas''', Rua Augusta, 765, tel. ''11'' 3231-3705.
  • '''Devassa''', Alameda Lorena, 1040, tel. ''11'' 3083-4470. Beerhouse.
  • '''Director's Gourmet''', Alameda Franca, 1552, tel. ''11'' 3064-7958. Gay bar .
  • '''Dj Club''', Alameda Franca, 241, tel. ''11'' 3541-1955. [http://www.djclubbar.com.br/novo/index.html]
  • '''Escola de Samba Vai-Vai''', Rua Sao Vicente, 276, tel. ''11'' 3105-8725. Samba school.
  • '''Exquisito''', Rua Bela Cintra, 532, tel. ''11'' 3151-4530. Bar with typical snacks from all over Latin America.
  • '''Inferno''', Rua Augusta, 501, Consolacao, tel. ''11'' 3120-4140. Club.
  • '''O Gato''', Rua Frei Caneca, 462, tel. ''11'' 3256-3656. Gay bar.
  • '''Prainha''', Alameda Joaquim Eugenio de Lima x Av. Paulista
  • '''Puri''', Rua Augusta, 2052, tel. ''11'' 3062-4429. Bar.
  • '''Skye''', Avenida Brigadeiro Luis Antonio, 4700, tel. ''11'' 3055-4710. Bar of the hype Unique hotel. [http://www.skye.com.br/]
  • '''SoGo''', Alameda Franca, 1368, tel. ''11'' 3088-5737. Gay club. [http://www.sogo.com.br/]
  • Sleep

    Budget

  • Formule 1 Paulista . ua da Conceicao, 231. ear metro station Consolacao. 55 11 3123-7755. 1sppaulista.reservas@accorhotels.com.br. 55 11 3123-7756. ttp://www.accorhotels.com.br/formule1/pt/default.asp. 2.00. 2.00. riple R$ 95. Formule 1 is the McDonald's or Ryanair of hotels, with spotless professionalism and good quality, although without charm. The rooms can accommodate 3 people but the price is the same regardless of how many are staying there. Formule 1 Paulista has a great location near the metro and Av. Paulista, and the high building offers great city views. Breakfast costs extra.
  • Formule 1 Paraiso. ua Vergueiro, 1571. 55 11 5085-5699. 1spparaiso.reservas@accorhotels.com.br. 55 11 5085-5694. ttp://www.accorhotels.com.br/formule1/pt/default.asp. 2.00. 2.00. riple R$ 95. Another Formule 1 hotel, with 300 rooms. Breakfast costs extra.
  • '''Ibis Paulista''', Av. Paulista, 2355, tel. ''11'' 3523-3000.
  • '''Pousada Dona Zilah''', Alameda Franca, 1621, tel. ''11'' 3061-5413.
  • Mid-range

  • Tryp Paulista. ua Haddok Lobo, 294. lose to Metro Consolacao on the green line. '+55'' 11 31236200 . ryp.paulista@solmelia.com. ttp://www.solmelia.com/solNew/hoteles/jsp/C_Hotel_Description.jsp?codigoHotel=5857. oon. $300. Good hotel in a nice area. Friendly service. Wireless internet for R$ 0.15/minute

  • '''Mercure Jardins''', Alameda Itu, 1151, tel. ''11'' 3089-7555.
  • '''Inter Continental''', Alameda Santos, 1.123, tel. ''11'' 3179-2600.
  • '''Renaissance''', Alameda Santos, 2233, tel. ''11'' 3069-2620.
  • '''Pestana Sao Paulo''' Rua Tutoia, 77, tel. ''11'' 2187 5000.[http://www.pestana.com/hotels/pt/hotels/southamerica/SaoPauloHotels/SaoPaulo/Home/PestanaSaoPaulo.htm]
  • Splurge

  • '''Emiliano''', Rua Oscar Freire, 384, tel. ''11'' 3068-4399. [http://www.emiliano.com.br/]
  • '''Fasano''', Rua Vittorio Fasano, 88, tel. ''11'' 3896-4000. [http://www.fasano.com.br/]
  • '''Unique''', Av. Brigadeiro Luis Antonio, 4700, tel. ''11'' 3055-4710. [http://www.hotelunique.com.br/splashpage/]
  • Contact

  • '''Cyber'''[http://www.cyberlan.com.br/] - Rua Augusta, 2346. Tel. ''11'' 3511-2580. Cybercafe 24h.