'''"The traveller comes first"''' is an underlying principle that Wikitravellers use when making decisions about Wikitravel. The idea is that all our work should be guided towards serving the travellers that are our readers.
Some things that evolve out of the idea of the traveller coming first:
When we review hotels, restaurants, sights, etc., we try to be honest and fair, and not let personal issues or promotional interests color our reviews
We make our navigation as "intuitive" as possible, in order to help readers find what they're looking for
We try not to bore or alienate readers with our personal opinions, beliefs, etc.; instead, we try to help the reader form and explore their own beliefs and ideas about travel
We share our excitement about the destinations we cover
Regions, price classifications etc are based on the convenience and expectations of travellers, not bureaucratic fiat (administrative districts, formal star ratings and so on)
See also
Goals and non-goals
Be fair
Don't tout
Avoid negative reviews