Jurmala, the pearl of Latvia, is the largest resort town in the Baltic. No other place has beaches with tens of kilometres of such white, fine sand. Nowhere else do the pines on the dunes murmur so restfully. And the air is full of ozone and sea freshness. Right behind the dunes are the wooden houses so characteristic of Jurmala, with their finely divided window, verandas and rooftop structures. Beside them are contemporary buildings, blending admirably into the landscape.
Jurmala is a city on the crest of a wave. A wave of achievement, of hope, of love and success. The waves in the Gulf of Riga, with their white crest, are calm and inviting only in the summer. In the autumn storms, they grow harsh and impose their own rhythm. Just as varied as the sea is life in the different parts of the town along its whole 33 km length, between the Lielupe, one of Latvia's major rivers, and the Gulf of Riga. At the narrowest spot, a distance of only 300 metres separates the river from the sea.
The town has many hotels and guest houses, catering for widest range of tastes. There are pools with seawater and mineral water. Tennis courts and yacht clubs. Jurmala offers diverse cultural, recreation and sporting activities. Favourites are the traditional festivities ? The Jomas street Festival, and the Fishermen's Festival, both held in the middle of summer, in July. For unforgetable moments, take a summer ferry trip down the '''River Lielupe'''. The town's history, along with people well known in Latvia and the world, is seen in six museums, including one of Latvia's few open-air museums. By walking the nature trails, you can acquaint yourself at leisure with the outstanding relief, flora and fauna.
Jurmala is beautiful and interesting at any season of the year, but most visitors arrive in the summer months, from June to August. The town is gradually developing into a venue for conferences and meetings, where guests arrive throughout the year.
Certainly, every tourist and visitor is welcome, assured of a hospitable reception in Jurmala. Every moment in Jurmala provides energy and joy of life to last a long time, and all who come will long to return again and again.
The city is characterized by its wood architecture with gingerbread accents, cottage-style buildings, and resorts. Wood architecture is its most outstanding feature. Only Lielupe, Pumpuri, Mellu?i, Vaivari and Sloka have saved their wood train station buildings. Dzintari '''Concert Hall''' was built on the site of the once-famous Eidenburg amphitheater where the Eidenburg resort was opened in 1897. Now it is the most popular concert venue where international stars often perform.
The most notable recreation area was '''Horn Gardens''' Horn Gardens was home to the first movie showing in J?rmala and the first Latvian symphonic music performance. '''Majori Hotel''' was built next to Horn Gardens. Another historical building in J?rmala is '''Em?lija R?cene's Swimming Facility'''. It was built from 1911 to 1916 and was used as a medical institution. The '''sanatorium Marienb?de''' built in 1870 is located on the border of Dubulti and Majori was once an expansive health and rest centre, but has experienced several fires.
J?rmala is also the home to Latvia's only riding therapy center, the '''National Rehabilation Center "Vaivari"'''. Riding was popular pastime in J?rmala during the late 19th century, and people rode through the streets as well as on the beach. Later, riding on the beach was prohibited. J?rmala '''Ethnographic Open?Air Museum''', houses examples of life as it once was in the fishing villages along the coast. Characteristic 19th century coastal fishing homestead includes the family home, barn, fish smoke house, sauna and other buildings. A rope?making workshop can be visited as well.